In June 2010, Elena and Stamo founded the sustainable luxury platform Ecoluxe London. The non-profit organisation collaborates with institutions, charities, public figures, publications and other brands to raise awareness of sustainable luxury and opens showroom twice a year during London Fashion Week to showcase the work of up to 35 up and coming ethical fashion and accessories brands from all over the world. Find out more at www.ecoluxelondon.org.